
Hello! I'm Genesis Barrios, a graphic designer and illustrator.
I'm a Florida-based designer and illustrator currently pursuing a BFA in Graphic Design with minors in Mass Communications and Public Relations at the University of Florida. My work moves between branding, visual identity, editorial design, illustration, and social graphics, often influenced by my passion for storytelling, color, and crafting thoughtful, expressive visual worlds.
I hold multiple design roles at UF, including positions with UF Information Technology and the University Athletic Association's Gators Creative team. In these capacities, I produce digital and print materials, promotional graphics, merchandise, signage, presentations, and branded content for student, athletic, and campus audiences. Additionally, I bring over five years of freelance experience, creating illustrations, logos, custom stationery, merchandise, and event-based designs for individual clients and small businesses.
Throughout my design career, I've consistently developed projects that reflect both personal and research-based interests, such as Green Harbor and PCOS Collective Feelings. A particularly personal endeavor is my study abroad postcard series, conceived after my time in Europe as a Benjamin A. Gilman International Scholarship recipient. Having captured nearly 10,000 photos abroad, I designed 30 postcards, each encapsulating a different city I visited through photography, collage, and local memories. The series intricately blends landmarks, landscapes, textures, plants, animals, graffiti, and interviews with locals, transforming travel documentation into an intimate reflection on place, memory, and connection.
Beyond structured design work, I find inspiration in the visuals of films, video games, animation, nature, and everyday objects that evoke nostalgia or quiet beauty. Whether I'm building a brand, designing for a team, or creating original illustrations, my primary goal is to produce work that is memorable, emotionally resonant, and alive.