
Hello! I'm Genesis Barrios, a graphic designer and illustrator.
I'm a Florida-based graphic designer and illustrator currently pursuing a BFA in Graphic Design with minors in Mass Communications and Public Relations at the University of Florida. My work spans brand identity, editorial and publication design, campaign and social content, illustration, and presentation design, with a growing focus on fashion, music, entertainment, and culture. Across these areas, I'm most interested in building visual systems that feel expressive, intentional, and rooted in a strong understanding of their audience and context.
At UF, I work across several design environments, including The Agency, UF Information Technology, Gators Creative, Swamp Records, and Rowdy Magazine. My experience ranges from client-facing branding and campaign work to athletics, editorial design, accessibility-focused communications, artist branding, and music promotion. I've created case studies, slide decks, social campaigns, EPKs, merchandise, signage, newsletters, and digital and print collateral for a variety of audiences. One social post I designed for The Agency reached more than 38,000 impressions, while my work with UF Information Technology has given me experience applying and communicating accessibility standards across training and public-facing materials. I also bring more than five years of freelance experience working with individuals and small businesses on identities, illustration, merchandise, and event-based design.
My personal projects often begin with subjects I already feel strongly connected to and grow through research into larger visual systems. Recent work such as Apt. 707 explores the intersection of fashion, live music, manga, and event design through a fictional showcase inspired by NANA. My study-abroad postcard series takes a more personal approach to place and memory. Developed after studying in Florence as a Benjamin A. Gilman International Scholarship recipient, the series transforms photography from nearly 10,000 images into 30 collaged postcards documenting cities through architecture, landscapes, textures, local details, and personal memories.
Outside of client and academic work, I draw inspiration from fashion, music, film, video games, animation, nature, and the everyday objects and environments that make a place or story feel lived in. Whether I'm developing an identity, designing for an artist or organization, or building a self-directed project, I want the work to feel memorable, emotionally resonant, and specific to the world it belongs to.